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One of the most useful items a merchant can use is an Imprinter. With a Swiped Transaction, it can provide you with:
Chargeback Protection – Imprinters can actually prevent and diminish loss due to a fraud-based chargeback.
Backup Device – Imprinters provide backup capability if you are out of wireless range, or if WiFi is not available. When running swiped transactions on your PDA, for instance, if you were out of range – a manual imprint gives you a permanent copy of the cardholder information should your PDA be lost, stolen, or damaged before you get back in range.
System Failures – Electronic swipe terminals help you provide fast, efficient service for your customers. However, electronic terminals periodically fail because of high volumes at the authorization centers, power failures, downed phone lines, or any number of situations. During this time, imprinters provide the important backup you need to help your business operate smoothly.
Customization – Imprinters can be customized with your designated color or logo. Logos can be applied to the imprinters in four different ways: hot stamping, silk screening, hot stamp transfers, or labels. Customization contributes to your corporate identity and image at the point of sale.
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