Business owners often ask us what they should they be doing for social media their company. In our “expert” LOL opinion, this question cannot be glossed over, let alone without doing bonafide research. That being said, asking is the first step and so we will answer it with the help of social media experts at Catalyst House (follow them on Twitter).
Here is their quick list of what your company MUST first be doing to get into the swing of things –>>
(source: Catalyst House)
1. Create a Facebook fan page and Twitter account and use them. Keep them updated with fresh, relevant content and bring in your personal network for growth. Ask your community what they want to hear about and then provide them with that information. Talk to them, respond to them and do it in a timely manner…not just today, but tomorrow and the next day and the day after that. Make time for these tools – you’ll be glad you did.
2. Install social network links on your website. Your business website should ABSOLUTELY have social links (preferably in the top right corner). Include Facebook and Twitter to be sure, then comes YouTube, Yelp. LinkedIn and Flickr to name a few. Make sure the links work – broken links don’t do anyone any good.
3. Write blog posts. Blog posts don’t have to be perfect or long or serious. They can be fun and short and funny and informative. Post often (but make sure you’re creating good, original, fresh content) and link key phrases (that pertain to your business) back to relevant pages on your website. This does wonders for your search engine optimization and counts as a link back to your website (even though it’s from your own blog). Also post these articles to your social networks. Feel free to tweet your blog post a number of times but be careful with excessive posting on Facebook – people tend to get annoyed with anyone takes over their newsfeed.
4. If you’re a restaurant or other service business, claim your business pages on review sites like Metromix, Citigrid and Google places. Also claim your venues on geo-location sites like Yelp, Foursqare, Facebook Places, SCVNGR, Gowalla, the list goes on. Run specials (start with foursquare – it’s the easiest in my opinion) and track your conversion. It’s easy and it’s free. People are talking about you whether you’re watching or not- why turn a blind eye to such a valuable tool?
These in short, are the BARE ESSENTIALS to social media. To clarify, once you have these set up, you are far from striking social media gold – so don’t celebrate just yet. If you have a solid grasp on the aforementioned points and you thought you were sitting pretty, shoot us an email as well. We’ll take the next step together as the sky is the limit when it comes to being social.