While online video marketing is one of the world’s most effective online advertising formats, the Internet is the fastest growing segment in Online Marketing; when you put Video Marketing and the Internet together you have the most powerful combination today for small business advertising.
The Internet Video Marketing trend is growing exponentially. The longer your company waits to start using online video ads to build credibility, trust, loyalty and excitement for your products and services the harder it will be for your company to make sales period! Online Video Ads are definitely the way to go…. but how do you achieve the nececessary search visibility power?
We caught up with Brian Dean at Las Vegas-based www.Video-Dean.com, an acknowledged leader in “SEO video” marketing strategy and he had some tips for getting maximum search power from our videos —
When it comes to search engine visibility, search optimized Internet Videos have much greater odds then website based search results. Internet placed Videos are 53 times more likely to appear on the first page of the online search results than ordinary Web pages! Video-Dean.com recognizes four primary factors affecting your video’s likelihood of appearing on main search page results:
1. Which Video Site Is Selected for Submission
YouTube reigns supreme in the search results at Google – but there are other video sites with good visibility results, including MetaCafe, Daily Motion, and Kewego. Same even for Bing and Yahoo, though YouTube is only slightly less prominent. Video-Dean.com recommends “cross-submitting” your business video to multiple platforms in order to maximize your potential audience and overall search engine reach.
2. Ranking From Within the “Native Platform”
The platform page one ranking of your video (as an example, YouTube’s native search results affects whether it will be included in main search engine pages. Research conducted by Video-Dean.com and others indicate that virtually all of the videos showing on the main search page results also appeared on the main page of their submission site search. And remember, YouTube, for example, is the third biggest search engine in its own right, even for so-called “local search” business queries.
3. Keyword Intention
The “Keyword intention” plays a major factor in determining whether your video is included in the main search page results. On the other hand videos that are search-optimized for transaction keywords (those including words like “ purchase,” “affordable,” or “on sale”) perform relatively poorly for main search results. Informational keywords, are what you really need to put your attention on. These are keyword phrases that are comparative in nature (“us versus them” or “ABC compared to XYZ”), educational (“do it yourself” or “learn how to”), and informational phrases (“who is” or “what is”). Navigation keywords and phrases produced inconsistent results. These are keywords that often include website URLs, brands, and product descriptions. But locational keywords, like city locations and targets, counties, etc., are vital for local search video marketing.
4. Make great videos:
Use your best images, if its a montage-style video. Get your message across in under two minutes. Less is more for most marketing-type videos, especially for local business search videos.