The Referral Engine Reviewed

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The Referral Engine Reviewed

Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can’t help recommending products and services to their friends—it’s an instinct wired deep in the brain.

The Referral Engine by John Jantsch | 1st National Credit Card Processing Blog Review

And smart businesses can tap into that hardwired desire.

Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch’s strategies include:

Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before—but the key is listening.


The sales team is the most important part of your marketing team. Sales people are the company’s main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical.

Educate your customers. Referrals are only helpful if they’re given to the right people. Educate your customers about whom they should be talking to.

The secret to generating referrals lies in understanding the “Customer Referral Cycle”—the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine.

This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.

– BJK Editor


Marcus | ADMAX

May 26, 2010 at 12:05 pm

The Referral Engine is a fabulous book that takes small business marketing into the 21st century – combing viral marketing with Web search, word-of-mouth, and social media. I personally recommend it and I know the author John Jantsch to be the quintessential cutting edge marketing guru of our present era.

Tweets that mention Referral Marketing | Small Business Social Networking | 1st National Processing —

May 26, 2010 at 1:02 pm

[…] This post was mentioned on Twitter by Julie Johnson, James Gray, Dean McAdams, James Dowd , B.J. Kharrazi and others. B.J. Kharrazi said: Our blog – The Referral Engine by John Jantsch Reviewed – […]

John Jantsch

May 29, 2010 at 7:53 am

Thanks for the nice review and Marcus I appreciate your kind words as well.

B.J. Kharrazi

May 29, 2010 at 8:21 am

Good to meet you John, BizEdge Blog is honored by your visit! – bjk


October 5, 2010 at 4:24 am

Thank you……

Nice post… Thanks for sharing your great book review.

Getty Rose

November 5, 2010 at 3:46 pm

Referrals are where its at!

Saul King

February 18, 2011 at 1:58 am

I’ve just started off a blog, the knowledge you give on this site has aided me extremely. The referrals tips and book, especially good.

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