While online video marketing is one of the world’s most effective online advertising formats, the Internet is the fastest growing segment in Online Marketing; when you put Video Marketing and the Internet together you have the most powerful combination today for small business advertising.

The Internet Video Marketing trend is growing exponentially. The longer your company waits to start using online video ads to build credibility, trust, loyalty and excitement for your products and services the harder it will be for your company to make sales period! Online Video Ads are definitely the way to go…. but how do you achieve the nececessary search visibility power?

We caught up with Brian Dean at Las Vegas-based www.Video-Dean.com, an acknowledged leader in “SEO video” marketing strategy and he had some tips for getting maximum search power from our videos –

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Image: DannyBrown.me

What do you have to say to your clients and prospects and what do they have to say about your business or company?

You certainly do not need social media to reach out to your customers and clients but it doesn’t hurt to spread your name and brand in a way others looking for someone in your field can clearly see. Social media is about more than just marketing though. It’s about learning from those you engage with.

Karen Leland

Source: Karen Leland | Huffington Post

Earlier this week, I came across a springy King Charles spaniel happily chewing on a tennis ball, when he suddenly became aware of his owner filling up his water bowl at the drinking fountain.

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…and welcome to our new BizEdge Blog. We will be advising and reporting on the small business advantage plays that are emerging through Internet marketing and social media.

Whether or not you choose at this time to utilize Merchant Card Services from 1st National Processing and the Merchant Services Partnership we invite you to subscribe to our new blog, we promise to keep it up-to-date and informative.

At 1st National Processing, we are beginning to embrace social media as a powerful marketing and branding tool – and, we’ve yet to think of one business that couldn’t benefit from some sort of social media component in their marketing and advertising mix.

However, there are still skeptics. One of the most common questions that we get from them is, “do you think it’s a fad?”

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Business owners often ask us what they should they be doing for social media their company. In our “expert” LOL opinion, this question cannot be glossed over, let alone without doing bonafide research. That being said, asking is the first step and so we will answer it with the help of social media experts at Catalyst House (follow them on Twitter).

Here is their quick list of what your company MUST first be doing to get into the swing of things ->>

(source: Catalyst House)

1. Create a Facebook fan page and Twitter account and use them. Keep them updated with fresh, relevant content and bring in your personal network for growth. Ask your community what they want to hear about and then provide them with that information. Talk to them, respond to them and do it in a timely manner…not just today, but tomorrow and the next day and the day after that. Make time for these tools – you’ll be glad you did.

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Source: Lynnea Bylund | Catalyst QuickBooks

Its a new era for Los Angeles bargain seekers with a constant stream of strongly discounted coupon offers: 40% off a Princess Cruise ticket, 55% off a facial, or $125 worth of laundry and dry cleaning for $60.

Entrepreneurs, venture capitalists, and big corporations are gambling that the new discount coupon promotional services represent a tectonic shift in consumer trends, and a profound new way to pull in new customers.

Last year, Groupon, one of the largest players, turned down a $6 billion acquisition offer from Google, and LivingSocial, the Web site that distributes daily deals for restaurants, spas and retail outlets, added $400 million to its coffers last week as investors continued to funnel money into the fast-growing company.

Even the megalithic facebook is launching a Daily Deals program to test the waters. And Yahoo announced the launch of Local Offers program recently and is partnering with websites like Groupon, LivingSocial, Gilt City, and others to provide a wide selection of local deals and coupons from nearby restaurants and other local retailers.

So what’s the scoop here?

Can these help or hurt a small business?

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Google’s SEO expert and spokesperson, Matt Cutts, was asked: “If you were an in-house SEO of an advanced level, within a large corporation, what 3 things would you make sure you had included in your 2011 strategy?”

Matt’s advice applies equally to virtually any small business pushing it’s Internet presence.

www.video-dean.com – video-dean.com

Not hardly! Brian Dean and the team at www.Video-Dean.com are experts when it comes to Internet Video Search Engine Marketing and Advertising and they keep up with all the latest changes in Video Search Engine Marketing strategy.

Www.Video-Dean.com and Brian Dean will make the appropriate adjustments to your video submission techniques so that your business/vehicle video always shows up on the first page of the major search results.

Brian dean’s Www.Video-Dean.com does one thing and does it well: they create great business and vehicle videos that are engaging and carry your marketing and branding message. Then they combine it with their Internet Video Search Marketing Advertising System to deliver a powerful and essential advertising tool. Your videos are made ready by Video-Dean.com before each submission by their experienced video preparation specialists. 

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We at the BizEdge Blog, along with a majority of marketing and social media enthusiasts has espoused the virtues of a paradign shift convergence of all things search and social related, especially where small business is concerned - “Facebook beats Google traffic” – “Twitter phenomena undeniable“ – yada yada.  But now a true industry pioneer and visionary is pouring a little much-needed cold water on the ‘dream-scape’.  Mr. Pace Lattin has analyzed the value of a Facebook member and put things back into perspective. –BJK

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From SiteProNews – “In perhaps the fastest growing industry ever, one person has made a name for himself as a leader and innovator. Pace Lattin, the publisher of the top newsletters in new media and online advertising, is one of the inventors of many of the technologies and methods that have become standards in the industry. He has been called many things, including a rabble-rouser, a guru, an innovator and a watchdog — but one thing stays the same: he is one of the most interesting leaders and commentators in the online advertising industry. Marketing Sherpa, a leading marketing research publication called him the most influential journalist in online media for a reason.”

One-Third of All US on Facebook, Yet Users are Worthless?

Pace Lattin – “First of all, I don’t hate Facebook anymore than I dislike any internet fad. One of my 30,000 readers asked me why I always write negative things about Facebook. First of all this isn’t quite true, since I’ve written a few articles about how to make money on Facebook and the top ads on Facebook. I just like to question what is going on, look beyond the headlines and the spin.

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The number of small businesses using social media to market, brand, advertise, and promote is still surging.

Frank Reed at Marketing Pilgrim writes: “It’s good to see the little guy get more involved with social media. Unlike search marketing (in particular paid search) social media allows for some true creativity and because of its relatively low cost (notice I didn’t say free) the small business has less of a chance of getting burned. I can’t tell you how many times I speak to SMB’s who bemoan how much money they have spent on paid search and have seen no return. Social media opportunities are a breath of fresh air to these people.”

More small businesses use Twitter, Facebook to promote - July 22, 2010 – SAN FRANCISCO / USA TODAY — A surge in social-media use by small businesses reflects a shift in how they operate and their comfort with increasingly easy-to-use technology.

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